India is attracting increasing attention from the global watch industry, with the country emerging as one of the fastest-growing markets for Swiss watch imports. Rising consumption of Swiss watches and growing interest in mechanical timepieces have made India an important market for watch brands worldwide.
While international watchmakers are increasingly looking at India as a growth market, Bangalore Watch Company™ is pursuing a different strategy by building its brand in India with the ambition of reaching collectors and customers across the world.
“India is getting a lot of attention from the watch world right now, and it’s great to see that. But for us, the idea was never to build only for India. We are building the brand here in India, but we want to take it to people and collectors around the world,” said Nirupesh Joshi, Co-Founder of Bangalore Watch Company™.
The company’s international journey has included its debut at Dubai Watch Week in 2025, followed by participation in Geneva Watch Days in 2026. Its watches have also been listed on the Grand Prix d’Horlogerie de Genève (GPHG) for two consecutive years. Recent funding from family office principals, high-net-worth individuals (HNIs) and some of the company’s own customers in India and overseas has further supported its international expansion plans.
The United States represents another important market for the company. Its participation in New York Watch Week is expected to provide an opportunity to engage directly with its existing community, understand how customers connect with the brand and develop relationships in the American market.
“The USA is our largest market after India, and being in New York gives us an opportunity to meet our community, understand how people connect with our brand, and build relationships in the United States,” said Mercy Amalraj, Co-Founder of Bangalore Watch Company™.
The brand has incorporated distinctive materials, including meteorites, Cerasteel and Captured Carbon, into its watchmaking. These materials have become an important part of its identity, reflecting its approach to presenting modern India through contemporary watch design and material innovation.
As collectors worldwide discover independent watch brands from different parts of the world, Bangalore Watch Company™ is developing its own identity through watches built around stories rooted in modern India. Its participation in New York Watch Week 2026 represents another step in bringing those narratives to the international watch community.
Founded in 2018, Bangalore Watch Company™ creates high-quality mechanical watches that tell stories of 21st-century India. Its collections draw inspiration from aviation, cricket, space and the great outdoors, presenting contemporary Indian narratives that extend beyond conventional stereotypes.
The company has introduced several firsts, including watches made from recovered fighter planes and aircraft carrier materials, India’s first watch qualified for spaceflight, and its proprietary Cerasteel™ material, a fusion of steel and ceramic. Its approach combines storytelling with technical innovation and contemporary design.
Recognised for its originality and craftsmanship by leading global publications, including The New York Times, Forbes and Hodinkee, Bangalore Watch Company™ has established a presence in the independent watchmaking segment.
The brand was founded by husband-and-wife team Nirupesh Joshi and Mercy Amalraj, who left their technology careers overseas to pursue their passion for modern Indian storytelling. It has since developed a quiet but enthusiastic following, with customers in more than 30 countries.
With its debut at New York Watch Week 2026, Bangalore Watch Company™ is continuing its effort to build an international watchmaking brand from India, combining contemporary Indian stories, distinctive materials and mechanical watchmaking for collectors across borders.
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